![]() ![]() It’s unreliable, it’s hard to budge, and some of our motivations are unconscious or conflict with one another. Motivation is less important than most of us think.Let’s look at each of these components in turn: A behavior only happens when all three MAP variables are present at the same time. This formula is B = MAP, where B is Behavior, M is Motivation, A is Ability, and P is Prompt. ![]() The Fogg Behavior Model is a simple formula that lets you pick apart the components of any particular behavior. Fogg encourages us to drop any moral judgment about “good” and “bad” habits and view our behavior scientifically, using specific behavior design skills to engineer lasting changes. In Tiny Habits, Stanford behavioral scientist BJ Fogg argues that the best way to change behavior is to start small. 1-Page Summary 1-Page Book Summary of Tiny Habits ![]()
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